Kissflow Launches Brand Campaign on #ThePowerofSimple at Work
Wilmington, DE (March 22, 2021) – Kissflow, a global SaaS product company, today launched a brand campaign introducing #ThePowerOfSimple, a move that positions the company as a challenger brand in the digital workplace solutions category.
Kissflow has been making strides outside the North American market for some time – the company has more than 10,000 customers across 160 countries. When polling a group of stakeholders about their biggest productivity-killers, the problem with today’s digital-first workplace became clear: nearly 43% of respondents cited too many digital tools as the reason for decreased levels of productivity, with more than half saying reducing the number of tools would increase productivity.
“Work can bring many levels of complexity, so we wanted to drill down to the approach to work and make it easy for employers to offer a culture that makes things simple while empowering employees to work productively, collaboratively and with ease, minus the chaos that multiple digital tools can inflict,” says Suresh Sambandam, CEO of Kissflow. “Kissflow provides one solution that unites people in collaborative work across workstreams no matter where they are.”
The definition of the digital workplace is still a work in progress, especially as the pandemic convoluted the already intangible idea, according to Neil Miller, director of The Digital Workplace Alliance, a group that was created to define and discuss the future of work.
“The future of work goes well beyond just providing the tech needed to work remotely,” says Miller. “It really comes down to identifying the nucleus of your work – for many, that center is going to be a hybrid model of in-office and remote employees, and there’s a mad rush to introduce the solutions that will make that seamless collaboration possible.”
That’s what Sambandam and his team of 300 employees set out to do as they reimagine workplace habits themselves to focus on solution-focused simplicity. While the company is headquartered in Wilmington, Delaware, most of Kissflow’s employees can be found elsewhere – Kissflow was among the first in the industry to explore a hybrid work model, REMOTE+, which enables employees to enjoy the benefits of both remote work and co-located, in-office work. They plan to roll out two more brand campaign videos centered on #ThePowerOfSimple before releasing more product details later in Q2.
