Communications Plan Template

When should I use the communications plan template?

A communications plan provides stakeholders with information using a policy-driven approach. It formally explains who should be given information, when the information should be given, and what communication channels should be used to relay the information.

When/why should a communications plan template be used?

• When an organization has planned its objectives and activities
• To send a clear, specific message with measurable results
• To provide company stakeholders with vital information and analysis
• To deliver messages to key audiences in order to develop mutually beneficial relationships
• To achieve business objectives and maximize performance

What should I look for in a communications plan?

A good communications plan will allow you to deliver information to appropriate stakeholders effectively. It will let you clarify the purpose of a product launch or new business initiative, or save your business in times of crisis. Without a communications plan, you’ll be unprepared when disaster strikes.

A good communications plan should help you to:

• Effectively deliver information to stakeholders
• Tell your audience about new products, new initiatives, or crises
• Persuade and convince your audience about the idea being communicated
• Explain how the company will connect with the media and stakeholders who can help spread a message
• Describe an action plan